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Search
Engine Optimization - Advice and Tatics
* SEO (Search
Engine Optimization)
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seo information
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more powerful seo
guides
Copyright Web Submitter Pro 2007
Unique content is King.
Search engines love new, unique and updated
content. If you produce new content at a
rate of just one reasonably sized page per
day and tied in with the other advice
throughout the site, I can almost guarantee
you will get good listings. Remember though,
write for the visitors but cater for the
search engines. If your field of expertise
fits into a niche in the market, all the
better for you but you must get unique
content all you will fall behind.
Page Structure. Search engine bots can
sometimes get confused with poorly coded
html, javascript and other web languages. If
the bot has to wait too long or cannot
decipher the web language then it will just
abandon your site and move on to the next,
even if it manages to get through the code
it usually leads to poor search engine
indexing of your website. You should also
keep to widely used file extensions like .htm,
.html, .php, .asp for your pages.
Loading Speed. The loading speed of your
website should be kept to a minimum, if it
takes long than 5 seconds on 256kb+
connections then you lose visitors - both
real and search engine bots. There are a
variety of reasons why pages can load
slowly, it may either be your web server,
poorly coded server side code like php or
client side code like javascript which can
slow or even stop your page from loading.
Visitor Navigation. This is more an
aesthetic feature of your website focused at
real visitors but you need to have some sort
of standard navigation that is the same
throughout your whole site. People can be
put off and leave your website if they find
it difficult to browse easily, search engine
bots may also miss links if they can only be
found deep within your site. Try to make as
many internal links as possible available on
each page.
Site Hierarchy. Site hierachy can be great
for adding keyword density to your web site.
An example of site hierachy working
effectively would be this page, seo-advice.php.
The full link contains SEO twice -
www.seoassistance.com/seo-advice.php which
is very beneficial in the way search engines
determine your sites relevance to a
particular subject. Use your domain, folders
and file names to your advantage.
Avoid Blackhat SEO. Blackhat SEO is a vast
topic that commands little respect from real
webmasters as it means using underhand
methods to gain search engine rankings,
although the site is usually banned quickly.
Blackhat SEO includes using link farms,
search engine spamming, hidden or disguised
text, fake meta tag data, using duplicate
content and using doorway pages. I would
recommend you stay away from tactics like
this as you will end up losing out in the
long run.
Targeted Linkswaps. Link swaps are great but
you must make them work for you. It does
little good for you when your going for top
search engine positions when your link swaps
are untargeted. You should choose some
specific keywords for both the link text and
the link title text then make sure before
you link swap that the other webmaster adds
those specific keywords with the link.
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about search engine
optimization in our
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Steve
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CEO
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Life Coach
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SJ
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